1. Classification of photographers’ competitors.
Diversity of Photographers
To begin with, one must determine the concept of competition in the field of photography. Personally, I distinguish two types of competition: direct competition and indirect competition.
Direct competition exists between representatives of one kind of activity, in our case between the photographers themselves; Indirect competition in turn exists between the producers of completely different products.
Let’s analyze it on an example of wedding photography. A wedding couple chooses between a professional photographer for a wedding and a trip to an exotic country. Travel agency is your indirect competitor, because if the newlyweds prefer a trip, then you will lose your earnings. There are many such examples, so, first of all, do not limit the range of competitors to photographers alone.
Many of us do not see the whole picture and are considering colleagues as the worst competitors. At that time other spheres successfully take away earnings of yours and other photographers.
It is for this reason that I advise to unite with other representatives of your profession in exchange for healthy competition. Thus, you can jointly push out indirect competitors or simply exchange customers.
For example, you can get professional cooperation and if the client has appointed shooting on a specific date, and you are already busy, then advise the services of a colleague (and he will “lend” you his clients in the future).
2. The scale of competition in of photography business
If we talk about the scale of competition, everything is much simpler here. Digital photography is developing very rapidly and if in the past a professional photo equipment cost a fortune, now for a relatively small amount of money you can buy a good DSLR camera.
It was the reason that gave rise to an unprecedented surge in competition. Almost every owner of camera thinks himself as a true aesthet and reveals the artist’s subtle soul (even if it sounds slightly rude).
But, let’s be honest, these same amateurs soon take away from the professionals a share of clients. After all, customers often look for low prices and don’t bother with photographer’s unprofessionalism.
Everyone wants to be an artist
A crowd of novices photographers is eager to make money, spending a minimum of effort and time. As a result, the client, as a rule, notices the not quite excellent quality of the pictures and probably regrets about his choice, but, sadly, the wedding can not be replayed again.
3. Price policy.
From the previous point, I can say with confidence that your pricing policy will set the pace of advancement in the field of photography.
Planning your price policy from beginning is essential
If you will inflate prices without having a good reputation or a great name from the very beginning of your career, then you will immediately be marked as an upstart. And of course, I must repeat again, less expensive photographers will take your earnings from you.
Therefore, I recommend that photographers do not set sky-high prices, letting the customers know that they still have the opportunity to get great shots for a moderate fee. Such a strategy in the future will help to earn a good name and constant flow of clients.
But, do not get carried away with price dumping, you need to appreciate your efforts and time. In the future, gradually increase prices, because over time, you become more experienced and this must be taken into account. You can not stay on the same level as price policy, and professionalism. As a result, I want to say that you need to know what you are worth, but also take into account the income of customers, do not exceed the permissible threshold, otherwise people will simply not be able to pay for services.
4. The attitude of the photographer to his client.
Probably, each of you noticed how a similar product is sold quite differently. I will give an example from my own observations: a friend opened a bookstore and the business immediately went perfectly, next to it was another bookstore, but soon it was closed.
Why is one store thriving, and the other one is four months as closed? It’s very simple, it’s about the attitude to the client
Befriend Your Client
There are several workers in my friend’s bookshop and she is among them. All of them are like reading, are up to date with new products and go to work in a good mood. And one more important fact – they talk to their customers like with old friends.
They are not just telling the price, the publisher, but talk about their impressions of the book, always refer by name and try to remember the names of clients. This bribes, because people are always happy with sincere, warm communication, even if it’s the of buyer-seller relations.
A similar approach to customers can be applied in any kind of activity, including photography. And, for sure, the outcome of this attitude to the client will also be positive.
Therefore, try to be courteous, friendly with customers and no arrogance. Do not work under the scheme “shot – gave a photo – forgot”, be interested in the life of regular customers, keep in touch, because all this is important for your name. This kind of politeness will certainly bear fruit and you will get a whole list of loyal customers, satisfied with your job.
And finally, the most important thing is that the creative photographer never has problems with competitors.
Your product is the only significant factor that you should really think about. Low prices, active cooperation, communication skills and other efforts will not help in any way, if you do, frankly, bad or uninteresting shots.
We all perfectly understand that the competition among photographers is very high. There is only one way out of the existing problem – work hard on yourself, improve, take decent pictures, and no competition threatens you.
Good luck in your work and commercial shootings!
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